We analyze your recorded sales calls to surface the objections your team struggles with most, then find real examples of reps who handled them better. So you can coach with proof, not guesswork.
Most sales teams don't have an effort problem. They have a knowledge-sharing problem. Your best reps already know how to handle tough objections. But that knowledge is locked in their heads.
RepReplay plugs into the calls you're already recording and turns them into a coaching playbook your whole team can learn from.
We integrate with whatever you're already using to record calls. No new tools for your team to learn, no workflow changes.
Pricing, timing, trust, competition. We categorize every objection across your team's calls and show you which ones are actually costing you deals.
For every objection pattern, we find the real call examples where your reps navigated it successfully. Not scripts. Actual conversations that led to closed deals.
Pull up the exact call clip in your next team meeting. Show your reps how Sarah handled the "we already have a vendor" objection last Tuesday. That's coaching that sticks.
Here's a real example of the kind of insight managers get.
Top objection this month
Best handling found
Sarah M.
Jan 14 · Call with Acme Corp · Deal closed
“I hear you. And you're right to push on price. Most of our customers felt the same way at this stage. What changed their mind was seeing the cost of the problems they were already paying for. Can I walk you through what that usually looks like?”
Coaching note: Sarah reframes price as cost-of-inaction. She doesn't defend the price. She redirects to the problem. This pattern appears in 8 of her last 10 closed deals.
This is the kind of insight that used to require a manager listening to hundreds of calls. Now it surfaces automatically.
You probably already record calls. You might even have a tool that transcribes them. That's not the hard part.
What you have now
A library of recorded calls that nobody has time to review. Transcripts that sit unread. Dashboards that show talk-time ratios and call counts.
What we do differently
We turn those calls into a coaching system. We find the patterns that matter, which objections are costing you, and surface the exact moments where your own reps handled them well.
Think of it as institutional learning from real sales conversations. Your best reps already know how to handle every objection. We make sure that knowledge gets to the rest of the team.
If your reps spend most of their day on the phone and objection handling is the difference between winning and losing, this was built for you.
Teams selling policies where price and trust objections come up on every call.
Sales teams booking appointments and handling "I need to think about it" dozens of times a day.
Inside sales reps competing on relationships and handling pushback on pricing and availability.
Any team with 5+ reps making outbound or taking inbound calls where deals are won or lost on the phone.
RepReplay is a new product. We're working with a small group of teams to get this right. That means you'll get direct access to the people building it, your feedback will shape the product, and we'll work harder for you than any established vendor will.
We're not for everyone yet. But if you manage a phone-heavy sales team and you're tired of losing deals to the same objections, we should talk.
Book a short call to see if this could work for your team.